Logo
The approved ICC Logo is required wherever the ICC brand appears all brand
materials. The ICC logo consists of two elements: the ICC Mark and ICC Logotype
Black is the only logotype color that may be used with the ICC Blue mark. When
needed, the full logo can be displayed as White or Black. The mark cannot be ICC
Blue when the logotype is white.
The corporate mark is the registered trademark of ICC. As such, it can be used by
itself in marketing and advertising. Applications where design space is scarce
(such as areas where the area of isolation is challenged) are the best situations
where only the mark can be used. Otherwise, it is preferred that the full ICC logo
be used.
Logo Generator
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You may not have noticed before, but the text in the ICC logo is in fact, not Oswald. It's a font called Akko Condensed, which is not available for free licensing. Because of this, the ICC Logotype can not be reproduced using your own text. You must use a PNG or SVG version.
Fonts
ICC's approved fonts are Oswald and Open Sans. Playlist Script is also sometimes
used in specific designs.
Use type size, weights, and variants to establish a clear hierarchy of
information. Feel free to also use all caps for small headings or titles not
spanning more than 1 sentence in length.
Oswald
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Google Fonts
For titles and headings in official branded collateral, such as ICC presentations, marketing campaign materials, and literature. Oswald should be used for all titles and headers, if not available, use Open Sans in its heavier forms. All weights of Oswald are acceptable for design flexibility.
Open Sans
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Google Fonts
For sub-titles and sub-heads use Open Sans Semibold.
Open Sans regular is the standard body copy font family, but other Open Sans
weights may be used for design flexibility. When choosing which primary copy size
to use, please use discretion based on which one is easiest to read given the
media and final output size. Feel free to also use all caps for small areas of
subtitles, headings, or titles. Preferably no longer than 1 sentence in length.
Colors
Primary Color Palette
ICC Blue as shown is designated as the official brand color. This specific shade of blue is to be used as the preferred color treatment of the ICC logo. Student Leadership Green is also acceptable as a logo color, but should not be considered the primary version.
The approved color palette for ICC materials include blues and green, as well as some recommended greyscale shades. These color palettes should be used to accentuate the ICC blue in print and web materials, not replace or overwhelm it. Simplicity and clarity should be a priority.
Sub-brands
ICC has adopted additional sub-brands unique to a few specific events and
initiatives which carry their own identities to use along with the ICC umbrella
brand.
When applying these identities across marketing material, they CANNOT stand alone.
They must appear with the ICC logotype. The sub-brands may be the dominant brand
on a given flyer, poster, or banner, but ICC should be present somewhere on the
piece, preferably in the footer so that the connection to ICC is clear.
ICCFS
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Frame It Up
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