ICCINC.design

Logo

The approved ICC Logo is required wherever the ICC brand appears all brand materials. The ICC logo consists of two elements: the ICC Mark and ICC Logotype Black is the only logotype color that may be used with the ICC Blue mark. When needed, the full logo can be displayed as White or Black. The mark cannot be ICC Blue when the logotype is white.

Colors

ICC Blue as shown is designated as the official brand color. This specific shade of blue is to be used as the preferred color treatment of the ICC logo. Student Leadership Green is also acceptable as a logo color, but should not be considered the primary version.

PMS 3005 U

CMYK 89, 31, 0, 26

RGB 21, 131, 189

HEX #1583BD

PMS 382 U

CMYK 18, 0, 75, 18

RGB 171, 208, 52

HEX #ABD034

CMYK 71, 21, 0, 10

RGB 66, 182, 230

HEX #42B6E6

CMYK 58, 20, 0, 52

RGB 52, 98, 123

HEX #34627B

CMYK 51, 20, 0, 80

RGB 25, 41, 51

HEX #192933

Sub-brands

CMYK 0, 21, 73, 16

RGB 214, 168, 58

HEX #d6a83a

CMYK 0, 0, 0, 62

RGB 96, 96, 96

HEX #606060

CMYK 0, 100, 87, 6

RGB 239, 0, 30

HEX #ef001e

CMYK 0, 64, 55, 55

RGB 114, 41, 51

HEX #722933

CMYK 3, 2, 0, 48

RGB 128, 130, 132

HEX #808184

CMYK 0, 68, 36, 8

RGB 234, 74, 149

HEX #ea4a95

Fonts

ICC's approved fonts are Oswald and Open Sans. Playlist Script and Photograph Signature are also sometimes used in specific designs.

Use type size, weights, and variants to establish a clear hierarchy of information. Feel free to also use all caps for small headings or titles not spanning more than 1 sentence in length.